1.Overview & Scope

Buloke Realty Holdings Pvt Ltd (“Buloke”, “we”, “us”, or “our”) is a leading real estate company headquartered in Bangalore, Karnataka, India. We operate the website buloke.com, and any associated mobile applications or platforms (collectively, the “Platform”).

This Privacy Policy explains how we collect, use, store, and share personal information when you visit our Platform, enquire about properties, register as a Channel Partner, or interact with us in any other capacity.

By accessing or using any part of the Buloke Platform, you acknowledge that you have read, understood, and consent to the practices described in this Privacy Policy. If you do not agree, please discontinue use of our services.

This policy is issued in compliance with the Information Technology Act, 2000, the IT (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and India’s Digital Personal Data Protection Act, 2023 (DPDPA).

2.Data We Collect

We collect information that you provide directly to us and information gathered automatically when you use our Platform:

Category	Examples	Source
Identity & Contact	Full name, email address, mobile number	Enquiry forms, registration, call-back requests
Property Preferences	Budget range, location, project interest, BHK type	Enquiry forms, conversations with our team
Channel Partner Data	Company name, broker registration number, area of operation	Channel Partner registration form
Financial Information	Loan eligibility queries, budget details (no payment card data)	Home loan enquiry flows
Usage & Technical Data	IP address, browser type, pages viewed, device identifiers	Automatically via cookies and analytics
Communication Records	WhatsApp/chat messages via Aram, call logs	When you contact us through the Platform
Referral Information	Name and contact of the person referred via refer.buloke.com	Refer & Win programme

Important: We do not collect sensitive personal data such as Aadhaar numbers, PAN, bank account details, or biometric information through our website. Any such documents required for property transactions are collected separately and governed by specific transaction agreements.

3.How We Use Your Information

We use your personal information only for lawful, specific purposes:

Responding to enquiries: To connect you with our sales or advisory team and provide information about projects matching your requirements.
Scheduling site visits & callbacks: To coordinate property visits, demos, or call-back appointments at your convenience.
Channel Partner onboarding: To verify, register, and support brokers and channel partners working with Buloke.
Communication & follow-up: To send property updates, project launches, pricing information, and real estate insights via email, SMS, or WhatsApp — only where you have provided consent.
Platform improvement: To analyse usage patterns, troubleshoot issues, and enhance the website experience.
Legal & regulatory compliance: To meet obligations under RERA (Karnataka), applicable tax laws, and other regulatory requirements.
Fraud prevention & security: To detect and prevent misuse of our Platform or services.
Referral programme management: To process and reward referrals made through our Refer & Win programme.

We will never sell your personal data to third-party data brokers, advertising networks, or any other party for their independent commercial use.

4.Data Sharing & Disclosure

We share your information only in the following limited circumstances:

Developer Partners: When you express interest in a specific project (e.g., Shriram Sapphire, Nambiar District 25, Assetz Secret Lake), your contact information and preferences may be shared with the respective RERA-registered developer or their representatives solely to facilitate your enquiry.
Channel Partners: If you were referred by or are engaging with a registered Buloke Channel Partner, relevant enquiry details may be shared with that partner to assist you.
Service Providers: We engage trusted vendors for website hosting, CRM tools, email marketing (e.g., Google Workspace), analytics (e.g., Google Analytics), and customer support chat. These vendors access only the data necessary to perform their services and are contractually bound to maintain confidentiality.
Home Loan Partners: If you request home loan assistance, your basic details may be shared with our banking or NBFC partners to provide a loan eligibility assessment — only with your consent.
Legal Requirements: We may disclose information if required by law, court order, or competent government authority, including under RERA or applicable tax regulations.
Business Transfers: In the event of a merger, acquisition, or restructuring of Buloke, your information may be transferred to the successor entity, subject to equivalent privacy protections.

Cookies & Tracking Technologies

Our website uses cookies and similar technologies to provide a better browsing experience and understand how visitors use our Platform.

Essential Cookies: Required for the website to function. These cannot be disabled.
Analytics Cookies: We use Google Analytics to understand traffic sources, page performance, and visitor behaviour. This data is aggregated and anonymised.
Marketing Cookies: Used to track the effectiveness of our advertising campaigns (e.g., Google Ads, Facebook Pixel). These help us show relevant property listings to interested audiences.
Session Cookies: Temporary cookies that expire when you close your browser, used to maintain session continuity.

You can manage or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of our website. To opt out of Google Analytics tracking, you may use the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.

Data Security

We implement reasonable technical and organisational security measures to protect your personal information against unauthorised access, disclosure, alteration, or destruction. These measures include:

SSL/TLS encryption for all data transmitted through our website
Access controls limiting data access to authorised Buloke personnel on a need-to-know basis
Regular review of our data collection, storage, and processing practices
Secure CRM systems with role-based access for our sales and partner teams

While we strive to protect your information, no method of electronic transmission or storage is 100% secure. If you suspect any unauthorised use of your information, please contact us immediately at hello@bulokerealty.com.

Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required or permitted by law:

Enquiry data: Retained for up to 3 years from the date of last interaction.
Channel Partner records: Retained for the duration of the partnership and up to 5 years thereafter, as required by RERA and tax regulations.
Transaction-related data: Retained for a minimum of 7 years in line with applicable Indian financial and real estate regulations.
Analytics data: Aggregated and typically retained for up to 26 months per Google Analytics default settings.
Unsubscribed contacts: Basic information is retained to honour opt-out requests and prevent future contact.

Once the retention period expires, data is securely deleted or anonymised.

Your Rights as a Data Principal

Under the Digital Personal Data Protection Act, 2023 (DPDPA) and applicable Indian law, you have the following rights with respect to your personal data:

Your Right	What It Means
Right to Access	Request a summary of the personal data we hold about you and the purposes for which it is processed.
Right to Correction	Request correction of inaccurate or incomplete personal data we hold about you.
Right to Erasure	Request deletion of your personal data where it is no longer necessary, subject to legal retention obligations.
Right to Withdraw Consent	Withdraw consent for marketing communications at any time by contacting us or using the unsubscribe option.
Right to Grievance Redressal	Raise a privacy concern with our designated Data Protection Officer. We will respond within 30 days.
Right to Nominate	Under DPDPA 2023, you may nominate a person to exercise your data rights in the event of your incapacity or death.

To exercise any of these rights, please email us at hello@bulokerealty.com with the subject line “Privacy Request – [Your Name]”. We may need to verify your identity before processing the request.

Third-Party Websites & Links

Our Platform contains links to third-party websites including developer project pages, co-working spaces (The Circuit), bank portals, and social media platforms (Instagram, Facebook, YouTube, LinkedIn). This Privacy Policy applies only to the Buloke Platform.

We are not responsible for the privacy practices or content of any third-party websites. We encourage you to review the privacy policies of any external sites you visit before providing personal information.

Minors & Children’s Privacy

Our services are intended solely for individuals who are 18 years of age or older. We do not knowingly collect personal data from anyone under the age of 18. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will take prompt steps to delete such information.

Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, services, or applicable law. When we make material changes, we will:

Update the Effective Date at the top of this document
Post a notice on our website homepage for a reasonable period
Where appropriate, notify registered users or partners by email

Continued use of our Platform after changes are posted constitutes your acceptance of the updated policy.

Contact Us / Grievance Officer

For any questions, concerns, or requests related to this Privacy Policy or your personal data, please contact us.

Buloke Realty HoldingsPvt Ltd | Bangalore, Karnataka, India | www.buloke.com